Why UK Consumers Are Switching to MYOM Oat Milk
Over the past decade, the UK has witnessed a marked shift in dietary habits, with a growing number of consumers moving away from traditional dairy milk in favour of plant-based alternatives. Among these, oat milk has emerged as the standout choice, rapidly gaining popularity for its health, environmental, and taste benefits. But beyond the familiar cartons of oat milk on supermarket shelves, a new, smarter contender is reshaping the category: MYOM Original Oat Premix.
This post explores the reasons behind the rise of oat milk and explains why MYOM is poised to be the most sustainable, nutritious, and convenient way to enjoy it.
The Rise of Oat Milk in the UK
The growing preference for oat milk isn’t a fad—it’s backed by meaningful shifts in consumer values and lifestyle priorities. Here's why oat milk is thriving in the UK:
1. Health Consciousness
Many people are becoming more aware of the impact of their diet on long-term health. Oat milk is naturally lactose-free and contains less saturated fat than cow’s milk, making it appealing to those seeking to reduce their intake of animal products and improve heart health.
2. Environmental Concerns
Dairy production is resource-intensive, requiring far more land, water, and energy than plant-based alternatives. Oat milk, in contrast, emits significantly less CO₂, uses one-tenth the land, and up to twenty times less water per litre than dairy milk.
3. Taste and Texture
Oat milk has a creamy, neutral taste that works brilliantly in tea, coffee, cereal, and cooking. Unlike some other plant-based milks, it doesn’t separate in hot drinks and froths well, making it the go-to choice.
4. Affordability and Access
As plant-based options become more mainstream, oat milk is increasingly affordable and widely available. However, many consumers are now questioning the value of paying more for a product that is mostly water—a challenge that MYOM is uniquely positioned to solve.
Enter MYOM: A Revolution in Oat Milk
While traditional oat milk has made waves, MYOM Original Oat Premix is a new wave entirely.
What is MYOM?
MYOM is a liquid oat premix—not a concentrate, not a powder. It’s a carefully blended oat base that includes added calcium, iodine, vitamin D3, and vitamin B12, designed for consumers to mix with water at home. Just shake and enjoy.
This innovative format saves packaging, shipping weight, shelf space—and most importantly, it delivers a better milk experience.
🏆 Award-Winning Taste
In 2024, MYOM Original Oat Premix was recognised with two-stars Great Taste Award, confirming what our customers already know: it’s delicious. It won gold at The Grocers new product of the Year Awards in 2024 and more recently was crowned Best Vegan Milk by Vegan Food and Lifestyle magazine.
Nutritional Profile vs Dairy Milk
Clearly labelled with transparent ingredients and nutrients, MYOM is fortified vegan-friendly vitamin D3, vitamin B12, and iodine. MYOM is favourably comparable to semi-skimmed dairy milk, with absolutely no additives such as dipotassium phosphate [internal blog link], stabilisers or emulsifiers often found in carton based oat milk brands.
|
Nutrient per 100ml |
MYOM (prepared) |
Semi-skimmed Cow’s Milk |
|
Calories |
34 kcal |
46 kcal |
|
Fat |
1.4g |
2g |
|
Saturated Fat |
0.2g |
1.3g |
|
Protein |
0.6g |
3.4g |
|
Calcium |
130mg (16% RI*) |
124mg (15% RI*) |
|
Vitamin B12 |
0.38μg (15% RI*) |
0.9μg (35% RI*) |
|
Vitamin D3 |
0.75μg (15% RI*) |
0.6μg (12% RI*) |
|
Iodine |
22.5μg (15% RI*) |
20μg (13% RI*) |
* Reference intake of an average adult (8400kj / 2000 kcal)
Low in Sugar (Really)
Did you know some “unsweetened” oat milks have more sugar than sweetened soya milk? That’s because processing oats releases natural sugars like maltose and glucose. These are still classified as free sugars and should be limited in children’s diets. MYOM keeps sugars to a minimum through careful formulation. No syrups. No misleading “no added sugar” claims. Just simple, oat-powered nutrition with less sugar than semi-skimmed dairy and oat milk in cartons.
A Planet-Friendly Choice
MYOM isn’t just good for your body—it’s better for the planet too.
- 85% less packaging and transport weight compared to carton oat milk.
- No refrigeration required until it’s made.
- Up to five times lower environmental impact than dairy milk.
- Up to 30% lower carbon emissions than most oat milk brands in cartons.
Why Consumers Are Choosing Smarter
A recent Attest survey (March 2025) of UK plant-based milk drinkers reveals the growing demand for sustainable, convenient options:
- 88% of those aged 25–44 said they “like” or “love” MYOM with 82% “likely” or “very likely” to buy MYOM.
Clearing Up Any Confusion
Some consumers may mistake MYOM for a powder or concentrate. It’s neither.
✅ It’s a liquid oat blend.
✅ It’s ready to mix with water, not to be dissolved.
✅ It’s shelf-stable, compact, and surprisingly versatile.
The Bottom Line
The trend is clear: UK consumers are moving towards more sustainable, health-conscious, and innovative milk alternatives. Oat milk has proven itself to be a popular and practical choice, and now MYOM takes that one step further—offering all the benefits of oat milk with even greater convenience, taste, and environmental responsibility.
If the future of milk doesn’t moo—then MYOM is leading the way.
🔗 Learn more or order your first delivery: https://myom.shop/
📚 References: Oat Milk vs Cows Milk
