MYOM, the innovative oat drink where you just add water to create a delicious milk alternative, has been named the UK's best vegan milk by VF&L (Vegan Food and Living) magazine in its 2025 awards.
This latest recognition adds to MYOM's impressive and rapidly growing collection of accolades. The brand has previously triumphed at The Grocer's New Product and Packaging Awards 2024, earned platinum at the Plant-based Excellence Awards, and received 2 stars at the Great Taste Awards 2024. MYOM was also one of just eight European brands selected from over 1,200 applicants to join the Amazon Sustainability Accelerator 2024.
Founded by brand expert Mike Curtis and backed by advisors and investors from Virgin, Innocent, and Coca-Cola, MYOM is chaired by Richard Pennycook, former CEO of the Co-op Group.
The VF&L judges highlighted MYOM's exceptional taste, versatility, and convenience:
· "Gorgeous, one of the best oat milks I've ever tried."
· "I love that you can keep this in the cupboard for when you need it."
· "Delicious, slightly sweet, mild oaty flavour goes well on cereal and in coffee."
Mike Curtis said: "We are thrilled to receive this award from the leading vegan food publication. This recognition both celebrate and reinforces our ambition – for MYOM to truly revolutionise plant milk."
Editor Holly Johnson added: "MYOM stood out for its creamy taste and innovative approach to sustainable living. This award celebrates the brand's dedication to making plant-based living both accessible and impactful – we need more products like this in the world right now!"
MYOM is available at Whole Foods, Amazon, and myom.shop and will expanding its High Street retail presence over the coming year.
About MYOM
MYOM is transforming how we consume plant milk by eliminating the unnecessary transport of water. Our innovative oat blend comes in lightweight, recyclable pouches that you simply mix with water at home. This breakthrough dramatically reduces carbon emissions, packaging waste, and transportation costs while delivering a superior tasting product with more calcium than dairy milk and less sugar. MYOM represents an effortless way to make sustainable choices daily without compromising on taste or convenience. By rethinking how plant milk reaches consumers, we're creating a more sustainable future one delicious glass of MYOM at a time. Multi-award winning and proudly planet-friendly, MYOM proves that doing good can taste great.
Contact: help@myom.shop
