Why GLP-1 Diets Are Changing Food Choices in the UK
At the start of every year, brands and stores launch healthier ranges to capitalise on “new year, new me” behaviour. In 2026, however, retailers are placing a new kind of bet on GLP-1 weight-loss medications and the eating habits that come with them.
GLP-1 drugs reduce appetite, slow digestion and increase feelings of fullness. As a result, users tend to eat less overall, but become far more selective about what they consume. Foods that are high in calories, sugar or fat without offering real nutritional value are often the first to fall away. This shift is already influencing how food and drink products are positioned, even though fewer than 3% of UK adults currently use GLP-1 medications.
One common question is whether oat milk is suitable for GLP-1 diets. The short answer is yes, but not all oat milks are the same. Nutritional differences between brands can be significant, particularly when it comes to calories, sugars and added fats. For people eating less overall, “hidden” calories can matter more.
This is where lower-calorie, low-sugar oat milk like MYOM stand out. By focusing on simpler ingredients and a lighter nutritional profile, MYOM offers an example of how oat milk can fit naturally into GLP-1-aligned eating without compromising taste and creaminess.
TL;DR // Oat milk can work on a GLP-1 diet, but lower-calorie, low-sugar versions are better suited when appetite and portion sizes are reduced.
Is Oat Milk Fattening? Why the Question Matters More on GLP-1
Whether oat milk is fattening depends entirely on how it is made. Many carton oat milks contain high sugars and stabilisers designed to mimic the mouthfeel of dairy milk. While effective, this often results in higher calorie counts and sugar levels than consumers expect.
For people using GLP-1 medications, or simply eating less, these extra calories can feel unhelpful. Drinks that once felt insignificant become more noticeable contributors to daily intake.
Why MYOM Works Naturally with GLP-1 Eating Patterns
MYOM is a lower-calorie oat milk brand designed to reduce sugar, fat and unnecessary additives compared to typical carton oat milks. MYOM was not designed specifically for GLP-1 diets, but its nutritional profile aligns closely with the principles GLP-1 users are encouraged to follow.
Low in Calories
MYOM Original Oat contains just 34 kcal per 100 ml, significantly lower than most carton oat milks, which typically range from 45 to 65 kcal.
Naturally Low in Sugar
MYOM Original Oat contains 1.9 g of naturally occurring sugar per 100 ml, with no added sugar or sweeteners. This is less than half the sugar found in many oat milks and dairy milk.
Low Fat, No Added Oils
With 1.1 g of fat per 100 ml and just 0.2 g of saturates, MYOM is lower than carton oat milks and much lower than dairy milk.
Nutritional Comparison: MYOM vs Carton Oat Milks
Compared with leading carton oat milks and dairy milk, MYOM contains significantly fewer calories and less sugar per 100 ml.
|
(per 100ml) |
Calories |
Sugar |
Fat |
Saturates |
|
MYOM Original Oat |
34 kcal |
1.9g |
1.4g |
0.2g |
|
Oatly Whole |
61 kcal |
3.3g |
3.0g |
0.3g |
|
Oatly Semi |
46 kcal |
3.3g |
1.5g |
0.2g |
|
Alpro Oat |
46 kcal |
2.6g |
1.5g |
0.2g |
|
MOMA Oat |
48 kcal |
2.6g |
1.5g |
0.2g |
|
Minor Figures Oat |
46 kcal |
2.9g |
2.1g |
0.2g |
|
Semi cow’s milk |
47 kcal |
4.8g |
1.7g |
1.1g |
|
Whole cow’s milk |
65 kcal |
4.7g |
3.6g |
2.3g |
GLP-1 Friendly Does Not Mean Joyless
One of the risks of GLP-1-focused eating is over-correction by removing pleasure from food altogether. Long-term success depends on habits people can maintain. MYOM retains a clean oat flavour, smooth texture and strong performance in tea and coffee, without relying on gums, stabilisers or excess sugar.
Why “Less” Is Becoming the New Normal
GLP-1 medications are accelerating a broader shift towards precision eating, where smaller portions, lower calorie density and fewer ultra-processed ingredients matter more than ever. MYOM fits naturally into this change by letting people make only what they need, when they need it, with less nutritional and environmental waste.
Drinks play a bigger role than many people realise when appetite is reduced. For a broader view of which drinks tend to work best on a GLP-1 diet, and which are easier to limit, see our guide to the best drinks on a GLP-1 diet.
Breakfast is often where GLP-1 eating patterns are felt most clearly. For practical ideas on lighter morning meals that still provide energy and satisfaction, see our guide to the best breakfasts on a GLP-1 diet.
Final Takeaway
MYOM is not marketed as a GLP-1 product and it doesn’t need to be. It simply delivers what GLP-1 users, and increasingly all consumers, are looking for: fewer calories, less sugar and fat, no unnecessary additives, and great taste.
That is not a trend. It is better oat milk.





